The 2010 Beyond the Runway Award (in association with LooseButton) was an exciting opportunity for Nolcha Fashion Week. Based in New York City, Nolcha is an award-winning events production and marketing agency specializing in fashion, retail and social impact.
Ileana Rojas-Bennett and her Greenville-based Maleku Jewelry Designs was awarded the 2010 Beyond the Runway Award at the conclusion of New York Fashion Week. Maleku Jewelry broke a 24 year span in which the Fashion Industry had not recognized a jewelry designer on the runway – only dress designers. Maleku jewelry with designer Ileana Rojas Bennett competed against 37 dress designers and accessories designers from all over the world.